- Investigate industry trends
- Try to quantify the total market for your product or service
- Know who your target market is
- Who is your competition (local and national).
- What is your offering and how does it compare with the competition?
- What is your overall strategy for selling your products or services?
- Establish a pricing policy
- What sort of after sales or customer service policy will you put in place?
- Invest time in developing a formal marketing plan