This morning’s May 2018 retail sales revealed significant growth compared to April 2018, following several months of anaemic increases, thanks, in part, to better weather and the Royal Wedding. However, retailers need to do more to maintain that growth if they are to survive in these changing times. Phil Mullis, Partner and Head of Retail and Wholesale at top-20 UK accountancy firm, Wilkins Kennedy, said: “Many retailers are already adopting their strategies to encompass less high street stores to focus on a stronger online offering. We only need to look at the headlines to see retailers such as New Look, House of Fraser and M&S cutting back on their store estate. Those retailers who adopt a unified retail strategy, with customers at the core of their proposition, will be those who should thrive."