• Investigate industry trends
  • Try to quantify the total market for your product or service
  • Know who your target market is
  • Who is your competition (local and national).
  • What is your offering and how does it compare with the competition?
  • What is your overall strategy for selling your products or services?
  • Establish a pricing policy
  • What sort of after sales or customer service policy will you put in place?
  • Invest time in developing a formal marketing plan
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